As many of you may know, in addition to the posts found here on InfoPrint Insights, we have been hard at work highlighting timely mail and workflow trends and news at ADFSavings.com. The United States Postal Service (USPS) has been making a lot of changes lately, such as Intelligent Mail® and proposed rate hikes. In case you haven’t caught up on what we’ve got going on in that space, here is a quick recap.
USPS Projects Rate Increases – post by Don Dew
Mailing may become a luxury to many, and a costly necessity to some, as the USPS is proposing an increase in rates. I spoke with Chantal Tode of Marketing Powers Activate about why this proposal may actually hurt the USPS. We’ve found that many consumers receive bills via mail but actually pay for those statements online, preventing the process from running full-circle. Even with a business reply envelope, many consumers are set in their ways and won’t change their habits. So why does the Post Office think customers will want to go back to the expense of including reply envelopes in their mailings?
In addition to the conversation held with Chantal, we’ve outlined the strategies to overcome some of the upcoming challenges posed by the USPS, including Intelligent Mail.
Preparing Your Workflow – post by Don Dew
In a contributed post for Marketing Powers Activate, I discussed the price of violating confidentiality via mail, and the importance of high integrity workflow. High integrity workflow ensures that documents are tracked through the production process, following mail from “host to post.”
Electronic Documents Receive Lukewarm Welcome – post by Don Dew
Do you display your diploma prominently on your office wall? What would you say if, to save a little money and some paper, your university just sent you a PDF? This post looks closely at a poll asking our youngest minds about their willingness to receive such personal documents electronically, and how they view print’s impact on sustainability. Want a chuckle? Follow the links to the poll results, and see what they really said to the pollster!
New Bill Lowers Costs and Increases Green Initiatives – post by Jay Robinson
This post discusses InfoPrint’s new bill design to improve clarity and comprehension of the bills for a utility company. InfoPrint’s integration of this new system allows the company to create highly communicative bills in a high-integrity environment, while reducing postal and customer service costs.
We hope you’ll continue to read our new content on ADFSavings as well as InfoPrint Insights! Let us know what topics you’d like to see us discuss on these blogs.
Best,
Don Dew, ADF Solutions Manager
