Today’s report from On Demand 2011 comes from Caitlin McBrair, WW Program Manager, Collateral & Translation.
The InfoPrint presence at On Demand 2011, held in Washington, D.C., March 22-24, can be summed up in three words “front and center.” This is my first time attending a trade show, so as I was coming down the escalator to the show floor, it was impossible not to be impressed with InfoPrint’s space when I saw the high-flying circular and color signage over the booth, which we shared with Ricoh.
Set up right in the front row, customers, media and analysts couldn’t miss us or our “InfoPrint rock stars” — also known as Laura Clark, Briefing Center Coordinator; Michele Bollig, WW Marketing Program Manager; and Lesley Wylie, Director, Global Marketing, with big smiles greeting everyone.
First things first, visitors to our booth wanted to hear about our hot Managed Automated Document Factory (ADF) Services. What a buzz it caused! Customer after customer after customer wanted to learn more about Managed ADF -– the industry’s first managed workflow service powered by the cloud. Don Dew, ADF Solutions Manager, John Hankins, WW Services Offering Executive, and Mike Phipps, Senior Solutions Consultant, Software & Services, were armed with Managed ADF security-focused FAQs, paddle-shaped pens, and their ADF expertise, ready to talk to prospects about the operational efficiencies available to mid-market companies. The top messages were high document integrity and efficiency, immediate cost savings and enhanced productivity from a turnkey solution. And our customers, the media and the analysts were eagerly listening!
The attention-worthy InfoPrint 5000 MP drew a crowd, as well, as visitors watched Bonnie Whitaker and Paul Turner, Solutions Specialists, demo this color platform for the first time in the United States. Finally, the long-time focus of On Demand, our cutsheet family of printers -– InfoPrint Pro C901, InfoPrint Pro C900AFP and the InfoPrint Pro 907EX -– were a steady source of interest and excitement.
The first day of On Demand was a success from start to finish, and we expect great activity for the rest of the show. Stay tuned!
And check out these great photos from the show floor:

The high-flying circular, color signage was front and center at this years ON DEMAND in Washington D.C.

The InfoPrint team at ON DEMAND gets briefed by Don Dew on the new Managed ADF, powered by the Cloud, announcement.






