InfoPrint Insights Blog

This Day One report from Hunkeler innovationdays comes from Sara Bonini, Marketing and Communications Manager, EMEA.

Last time I was here in Lucerne at Hunkeler innovationdays, I explained why we were giving away apples. I won’t expect you to remember the reason, but we were honoring the legend of William Tell, who split an apple with a single arrow from his crossbow to gain his freedom and then created the Swiss Confederation in the early 14th Century.

As we are here in the country that produces some of the finest chocolate in the world on Valentine’s Day, our choice of giveaway was easy – red chocolate hearts with a Valentine card printed on our color printers. Very tasty. They are going like hot cakes!

To keep up the feel-good factor, especially for those of us away from home on such a special day, we are enjoying this beautiful location overlooking Lake Lucerne. It is mild, for winter, and sunny too.

Cupid and William Tell have something else in common – they both use arrows to reach their target. Here at InfoPrint Solutions, we too understand the value of pinpoint accuracy in reaching audiences. At Hunkeler we are demonstrating a selection of our customers’ Precision Marketing applications.

For many of our commercial printer customers, this means a whole new approach to sales and marketing. So our Professional Services team is here discussing new approaches that can help printers offer Precision Marketing services to their customers.

We can share experiences from many commercial printers who have successfully made the transition to high-speed color inkjet and have started delivering more valuable one-to-one marketing pieces.

Come along and say hello if you are here. If not, feel free to keep up with our posts from the show floor.

This entry was posted on Monday, February 14th, 2011 at 11:13 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.