I think I can speak for a number of people who attended On Demand this year when I say – wow! To say that I was pleasantly surprised when the doors opened on Tuesday and floods of people began entering the exhibit hall would be an understatement. I must admit it was a huge relief. As the event progressed you could sense a real positive buzz in the building, like a cloud had lifted.
Yes, this year there was much more foot traffic throughout the hall. But was most impressive to me was that these folks were serious shoppers. Mostly everyone I spoke with was looking for a specific solution for their business that would enable cost-savings, increase the operational productivity and eventually show true ROI. These folks came to the right place.
At the InfoPrint Solutions booth, we highlighted three key areas of our business that we felt our audience would be looking to see – Automated Document Factory, TransPromo and MICR capabilities on cutsheet printers.
ADF has been a consistently strong and simple way for companies to save money. Between our latest ADF ROI Calculator, Intelligent Mail® implementation products and the recent launch of ADFsavings.com we have continued to establish case studies and proof points as to why this workflow technology is so valuable to a mailer. At On Demand, we demonstrated these tools plus more to a steady flow of partners, customers and potential customers.
TransPromo also maintains its top spot on our minds at On Demand as it has for years past. What interested our visitors most here was initial “sneak peek” results of a new consumer survey we commissioned on the value of printed publications. We wanted to know – is print really a dead medium? What we found out was – absolutely not! More than 90 percent of our respondents said they still prefer to receive their subscriptions in a print form. Keep an eye out here- more to come from this survey in the next few weeks…
Another top highlight at booth 401 was our partnership with Rosetta Technologies and our InfoPrint Pro 907 MICR EX. The ability to produce MICR for mailings and statements is a growing demand for many of our customers. And by showcasing our partnership with Rosetta, we were able to relay that message to a broad and interested audience, straight from the show floor.
Just to add to our excitement at the show was the recognition of our InfoPrint TransPromo Whitespace Manager by the On Demand Best in Show awards. It’s always nice to bring home a trophy!
What is always most important is meeting happy, satisfied customers. One of our most special customers is One2One Communications, an InfoPrint 5000 user. Travis Howe, VP of Sales, joined our own Carrie Murphy for a presentation of ways to use color to increase ROI. He was such an engaging and knowledgeable speaker – I learned a lot and I’m sure the audience did too.
So to go back to the headline, On Demand was truly on fire this year! The mood was positive, customers were looking to buy and our team was energized. There was nothing more I could ask for – except for maybe more time!
Best,
Lesley Wylie
Director, Global Marketing

